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| Category: Advertising & Marketing |
Date published: July 21, 2004 |
What You Must Know to Profit Online
by Yvette Dubel
If you've been pondering how to profit from your website, I've got news you'll want to pay attention to.
A recent research study by Yahoo! And Grey Worldwide, San Francisco gave some priceless information to online marketers.
The report indicated business owners reported Web sites topping the list of "critical" marketing tools (69%), followed by search engine keywords (36%), and community relations (35%).
Other "critical" marketing tools included email marketing (24%), direct mail (22%), and the Yellow Pages (12%).
Now the other key piece of information you need to know is why buyers go in search of your Web site. The answer: to find information.
Interestingly Thomas Industrial Network's study indicates that 55% of buyers found lack of specific product information to be a chief complaint and reason for going elsewhere to do business.
One of the obvious challenges for very small and home based businesses is competing with the advertising budgets of larger small businesses and midsize companies.
But if small and home based businesses focus on providing value driven quality content there's an opportunity to get buyers attention using focused campaigns that make the best use of applied resources.
I have found several tools that are helpful in managing a strategic advertising system that focuses on relationship building. So don't let budget limitations deter you. Study what the "bid dogs" are doing and modify it to fit your business.
You definitely want to learn about the insider secrets to SEO (search engine optimization) and increasing your presence in your carefully targeted keywords. While they do have to find your web site first, but make sure they aren't disappointed once they do.
(c)2004 Enhancement Consulting
Yvette Dubel is the founder of Enhancement Consulting : http://www.enhancementconsulting.net Complete the form and get your special Thank You Gifts at http://www.enhancementconsulting.net?articlesig Get F R E E Heartbreak Rescue by emailing ec-rescue@freeautobot.com
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