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| Category: Business |
Date published: December 31, 2004 |
Conveying Your Message
by Judi Singleton
 When writing anything to your readers it is the words that count. Isn't that the whole idea to communicate to your reader what you want them to understand? How can you convey to your readers what you want to say in an interesting way that will make them pass by other things that are sent to them and have them stop and actually read what you have to say. In this fast paced world even in person it is hard to get people to listen. So now you not only want them to listen but you actually want them to take their time and read something.
First you must write something interesting that conveys your meaning, while keeping it short. It must catch their eye immediately. It needs to be without errors and be compelling copy. It is always a good idea to have someone else proof your copy.
How can you get your article, ad, sales letter to stand out from the rest. No matter what anyone says, misspelling, bad grammar, 25 explanation points just does not work.
It is always a good idea to subscribe to a number of business publications and read the sales letters, ads, articles. What catches your eye. What draws your interest right away. There are some really good authors out there. When something catches your interest right away you might want to keep that ad, article, salesletter to see what it was that interested you right off the bat.
Be clear, don't write about what everyone else is writing about, take a subject and put your own slant on it. Your thoughts may be the piece of information that the customer needs right now. Always tell your prospect what you can do for them in the first few lines with a clickable link or email that can get them either to your website, autoresponder, or you quickly without wasting their time. Keep all of short and concise to the point. This is what I can do for you, this is how my product can solve your problem. You can buy the product here, you can get more information about the product here.
After reading a lot of copy what I always do is skim for the bottom line. I did a survey of 500 subscribers and ask them what made them read an article, ad or sales letter. They all said it got to the point quickly, it told them what the product could do for them quickly, and it gave them clear directions of how to either get more information or buy the product. So keep in mind keep your copy short and to the point. Be sure and offer clear directions about how to buy the product, tell the customer what problem this product will solve for them.
Judi Singleton is the publisher of Jassmine's Journal and seven other lists. You can subscribe at http://www.motherearthpublishing.com
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